The Brand & Campaign Manager is responsible for developing, executing, and optimizing brand strategy and integrated marketing campaigns for a global manufacturer of hydraulic components. This role ensures consistent brand positioning across all markets and channels while driving demand generation, customer engagement, and market share growth.

You will

• Develop and maintain a clear, differentiated global brand strategy aligned with business objectives
• Ensure consistency of brand identity, messaging, and visual standards across all regions and channels
• Manage and enforce brand guidelines across internal teams and external partners
• Conduct market and competitive analysis to strengthen positioning and messaging
• Plan and execute integrated marketing campaigns across digital, events, product launches, and content marketing
• Collaborate with product management and sales to align campaigns with product roadmaps and revenue goals
• Design targeted campaigns for key industries such as construction, agriculture, and mobile equipment
• Manage campaign calendars, budgets, and timelines effectively
• Drive lead generation and pipeline growth through multi-channel initiatives
• Define KPIs and track campaign performance in alignment with central marketing teams
• Analyze campaign results and optimize performance for continuous improvement
• Utilize CRM and marketing automation tools for execution, tracking, and reporting
• Oversee creation of high-quality marketing content (technical materials, videos, web content)
• Translate complex technical solutions into clear, compelling value propositions for target audiences
• Collaborate cross-functionally with internal teams and manage external agencies while enabling regional customization

Your Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years of experience in brand management and campaign marketing
• Experience in technical B2B markets preferred
• Strong strategic thinking with the ability to execute tactically
• Experience in InDesign and Adobe Premier (including video editing)
• Understanding and ability to apply advanced graphic design concepts, bonus: videographer/photographer experience
• Proven experience managing integrated marketing campaigns
• Solid understanding of digital marketing tools and analytics platforms
• Excellent communication and storytelling skills, especially for technical products
• Ability to manage multiple projects in a fast-paced environment
• Data-driven mindset with strong analytical skills
• Experience working with global teams and multi-region campaigns
• Understanding of hydraulic systems, mobile equipment, or fluid power applications is a bonus

We offer you

• Annual PTO
• Paid Holidays
• Full Benefits Package (medical, dental, vision, disability, life insurance, accident, HSA, and FSA)
• Employee Assistance Program
• 401k with Company Match
• Employee Referral Program
• Opportunities for further development and training

Are you interested?

Please contact Susan Coxen for more information about the position. We look forward to receiving your application and resume.

hrusa@bucherhydraulics.com

or best apply now online.

Apply now

Bucher Hydraulics, Inc.
2545 Northwest Parkway
Elgin, IL 60124, USA 
T +1 847-429-0700